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26Th February 2018

Humans of ŠKODA: Wen Cai, Retail Strategy and Inovation Specialist

From China to the Czech Republic, through Ireland, Austria, Finland, Poland and Belgium? Why not. Walk the world while you are studying, just like Wen Cai did. Today she is a retail strategy and innovation specialist at ŠKODA AUTO. If you want to start a career and still want to enjoy an international environment and travelling, then Trainee program at ŠKODA is the best choice for you.

Where do you come from and why did you choose to work at ŠKODA AUTO?

I come from China. The reason why I choose to work at ŠKODA as through CEMS job fair, I had very good contact with ŠKODA. The brand ŠKODA is a long history and developing successfully in the world. The working environment at ŠKODA is dynamic and international; in my team, we have Chinese, English, Czech and German colleagues. I find my work here very satisfying.

What is your alma mater? Why did you join CEMS program? In which countries did you study thanks to the CEMS program?

I am a CEMS graduate from University Colleague Dublin Michael Smurfit Graduate Business School. I choose CEMS program because it fits my foreign language skill, business background and personal interest. This program provides students with incredible international study environment in top universities and networking possibilities with most successful international companies, like ŠKODA AUTO. During CEMS study I had semester aboard in Vienna University of Economics and Business. I also attended the CEMS Nordic Forum in Helsinki and CEMS V4 conference in Warsaw. My graduation ceremony was in Brussel 2014.

Are you still in touch with your former schoolmates from CEMS program?

Yes, am still in touch with my CEMS classmates. On top the most exciting thing is that wherever you go to a new city, as long as there are CEMS students and alumni, they are always open to meet up owing to the same CEMS education background. So you feel, once CEMSie always CEMSie spirit.

How long do you work at ŠKODA AUTO and what is your current position there?

I have been working for ŠKODA for almost three years now. I have been working for Product marketing department for two years; there we finished many exciting projects. At the moment I have just changed to Sales China department for new challenges. China as biggest single market for ŠKODA plays important role. I will use my Chinese expertise to contribute ŠKODA understand the competitive market situation and better develop the business in China.

You are a ŠKODA Trainee Program graduate. What is the most valuable thing, moment or attribute that people can gain from being a ŠKODA Trainee?

There is a lot of it. ŠKODA Trainee program provides you a perfect start of automotive industry. During the Trainee Program, you can choose different job rotations in different departments at ŠKODA including international rotation at other Volkswagen brands according to your interest and desire. In this way, it can guarantee that by the end of one-year Trainee program you will find the position, which fits you best. Also during the Trainee program, company arranges you trainings, events etc. At the same time, through trainee networking, you can also get to know experiences and be inspired by ex-trainees.

In which areas do you consider ŠKODA AUTO as a world class player?

In many areas ŠKODA AUTO is very innovative, e.g. electric car. ŠKODA is showcasing the purely electrically driven concept car at Auto Shanghai 2017 (19 – 28 April). The futuristic design shows the characteristics of ŠKODA’s new design language for future electric vehicles. The striking body, the bright interior, generous sense of space, convincing electric driving range will definitely bring a lot of surprises to the customers.

What does your ideal car look like? Do you have any dreams about cars in future?

Yes, I am excited about the innovations, like autonomous driving, electric cars, all the driving assistant systems, new energy cars, connectivity etc. I could imagine a car so personalized which will not be only a car but also my personal driver, assistant and friend. The car would safely drive itself, bring me to the destination on the right time according to my calendar, electric charged by itself, going to car dealer for maintains, having the exact driving habits like me owing to the AI features. And I think it is not only a dream but a sure future which will come to life.


Do you want to start your career, travel, develop yourself, work in an international environment and meet great people? Try our Trainee program!

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