Škoda Auto a.s. offers university students the opportunity to write their thesis in the field of After Sales
Building Sustainable Competitive Advantage in Automotive Aftersales: A Case Study of Škoda Auto and Chinese Competitors in Europe.
Main Aim:
Examine how the growth of Chinese automotive manufacturers is changing European aftersales business models. Identify critical success factors that will determine competitiveness in the European aftersales automotive market and define strategic initiatives that will strengthen Škoda's Aftersales market position. Identify key opportunities, threats, and improvement areas for sustaining long-term customer loyalty and profitability.
Research Objectives:
Analyse the current European automotive aftersales landscape.
Compare Škoda Aftersales and selected Chinese brands (BYD, MG, NIO, XPENG, Chery, etc.).
Evaluate strengths and weaknesses of Škoda Aftersales.
Assess Chinese brands' competitive advantages and market strategies.
Identify risks and opportunities for Škoda in the next 5-10 years.
Propose strategic recommendations for Škoda Auto Aftersales.
We require:
Full-time university student
Interest and knowledge in the field
Knowledge of English - communicative level (B2)
Workplace: Mladá Boleslav
What you can gain:
Consultative form of cooperation
Professional guidance for your thesis
Information on the latest technologies in the field
Opportunity to participate in the Laurin & Klement Price, which awards the best bachelor's and master's theses written under the company's auspices