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Head of Marketing Czech Republic (m/w)

ID 4376 Capital City of Prague

Your Mission

  • Be responsible for the creation, implementation, and development of the Škoda Auto brand marketing strategy in the Czech Republic.
  • Ensure comprehensive marketing and communication management for service activities, new and used cars, and service offerings, including coordination of activities within the Škoda Auto CZ dealer network.
  • Manage sponsorship activities and CSR projects in line with the brand image.
  • Lead and develop a team of ten people.

 

Your Profile

  • University degree in marketing, economics, management, or a related field.
  • Czech language - C2 level - native speaker and English language – B2/C1 negotiation proficiency (spoken and written)
  • Minimum of 5 years of proven experience in a senior marketing position, ideally in the automotive industry or an environment with an extensive dealer network.
  • Experience with the creation, implementation, and evaluation of complex marketing and communication strategies.
  • Proven experience in leading and motivating a team (at least 3 years of experience leading a team of 5 or more people).
  • Proven experience with the creation and management of complex marketing strategies across all channels (digital, ATL, BTL, PR, events).
  • Experience with effective management of marketing budgets, ROI evaluation, and implementation of CSR and sponsorship activities.
  • Knowledge of CRM systems and marketing automation tools is an advantage.
  • Strong leadership skills – ability to inspire, motivate, and develop a team.
  • Strategic and analytical thinking with an emphasis on results and effective solutions.
  • Excellent communication and negotiation skills for effective interaction with internal and external partners.
  • Ability to build and maintain effective relationships with dealers, agencies, and other key stakeholders.

 

Why Join Us?

  • A modern international working environment in Prague
  • Training and educational courses
  • A company car configured to your preferences
  • Contribution to a pension scheme
  • 5 weeks of vacation
  • And more….
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